Online Presence

I want to increase my online presence

picto_guideUser Guide

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Online presence - User Guide

This eBook is a tool to help you to understand, organize, plan and use the social media to communicate with the people which are interested in your work as an artist or in the activities of the organization you take part.

Remember the internet changes very fastly. Thus, part of the available information here needs to be updated.

You will find here tips, advice, links and examples on how to create and to share content related to cultural and artistic actions. Choose what fits better to your reality/case/situation and adapt it.

What we bring here is not a formula to be followed, but insights to use these tools in the way that is better for you.

You can access the different modules of the eBook in the order you like or need.

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Digital Transition

Get the extended PDF Versions with examples, links, tips & tricks (English):

Part 1 Communication

Part 2
Social Media

Part 3
Creating content

Part 4
Gaining visibility online

  • Basics of communication

    • 1

      Communication what is it and why is it so important ?

    • 2

      Basic communication of an idea, a project, a product, an event

    • 3

      Marketing getting yourself out there

    • 4

      Stay in the loop

  • Social Media

    • 1

      What to use when ?

    • 2

      Learn more on how social media work

    • 3

      Building an audience on social media

    • 4

      Sharing Content

  • Producing content

    • 1

      Photos

    • 2

      Text

    • 3

      Video

    • 4

      Podcast

  • Gaining visibility online

    • 1

      Ads why, how and when to use them ?

    • 2

      Advertising and sponsored content, step by step

    • 3

      Building a network